Brand Story

A few years ago, I woke up with a familiar ache in my chest, the kind that whispers; “There has to be more to life than this.” From the outside, I had everything. A high-level career in finance. A life people called “successful.” But deep down, I knew it was time for a change.

For nearly 20 years, I’d built a career helping others manage their money, but something in me longed to build something of my own, something meaningful, lasting, and deeply personal. Starting a watch brand wasn’t a random idea, it was a dream that had lived inside me for years. Inspired by a simple, affordable watch I once bought from Costco when I could barely afford anything else, I knew the power of looking the part even when you’re still becoming it.

RJ Royalty was born out of that moment. Out of a desire to create something accessible yet luxurious. Something people could wear as a reminder that their time is now, their dreams are valid, and their legacy is being written every day.

And then I lost my grandfather. One of the strongest, most grounded, hard-working men I’ve ever known. He called me before he passed and asked me to come see him. I’m grateful I listened to my intuition. We sat together, quiet but connected. The next morning, he passed peacefully. That moment changed me.

He never told me what to chase but he always told me I could do anything. That nothing was impossible. That if I worked hard and believed in myself, I could create a life I was proud of.

RJ Royalty is my promise to him and to myself. The elephant, heart, and clover in our logo symbolize love, wealth, and good luck but also resilience, purpose, and belief.

Every watch I create is a nod to my grandfather, to that young financial advisor version of me trying to look the part, and to you the dreamers, doers, and professionals rising toward the life they know they’re meant for.

This isn’t just a business. It’s a mission, and the best part? You’re part of it with every watch you wear.

Let’s make every moment count.

With love,
Jo
Founder of RJ Royalty